Service Designer/UX Researcher

ABOUT THE ROLE

As a UX Researcher and/or Service Designer, you will work with the full range of products in planning, executing and conducting qualitative and quantitative research to understand user needs, behaviors and motivations, providing valuable insights to guide strategic design and product decisions. You will work closely with Product Owners, Project Managers and business areas.

Main Responsibilities:

• Plan, conduct and analyze user experience research using qualitative and quantitative methods;
• Identify and map user needs, frustrations and behaviors through interviews, usability testing, surveys, data analysis and other methodologies;
• Collaborate with designers, developers and product teams to turn research insights into practical and innovative solutions;
• Create and maintain personas, user journeys and experience maps to inform product design;
• Apply data collection and analysis methods to validate hypotheses and optimize the user experience;
• Communicate research findings clearly and objectively through reports, presentations and workshops;
• Monitor trends and best practices in UX Research to continuously improve research processes.

Requirements:

• Previous experience in UX Research, UX Design, Product Design or related areas;
• Knowledge of qualitative (e.g. interviews, usability tests, focus groups) and quantitative (e.g. surveys, metrics analysis, A/B testing) research methodologies;
• Ability to synthesize complex data into actionable insights;
• Familiarity with research and analysis tools such as Google Analytics, Hotjar, Lookback, Maze, among others;
• Experience in creating personas, user journeys and empathy maps;
• Good communication skills and the ability to present findings to different stakeholders;
• Ability to work in a collaborative and multidisciplinary manner;
• Experience with digital accessibility and inclusive design desirable;
• Degree in Design, Psychology, Anthropology, Social Sciences, Technology or related areas.

Differentials:

• Experience with experimentation and A/B testing;
• Knowledge of tools such as Figma, Miro and Notion;
• Experience with ethnographic research methods or user behavior analysis;
• Postgraduate degree or specialization in UX Research, Design Thinking, Digital Anthropology or related areas.